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Archive for the ‘Mundo’ Category

Learn from the Chinese how to transport a bucket of cement from the ground to the fourth floor.

Gravitational buoyancy bitches!! Someno´s high school physics teacher must be real proud.

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I´m subscribed to dozens of newsletters. Sometimes is difficult to read them all so for the most of them final destination is my trashcan. Last week, I received one from from Ad Age that kept my attention. The headline was “McDonald’s Not So “Sunshine” About Behind-the-Scenes Film From China Shoot”. The short film “Sunshine” is an indiscrete eye following American producer John Benet as he shoots a TV spot for TBWA on a McDonald’s campaign in China. The short is depressing and frustrating but at the same time is beautiful. From the meetings during the creative discussions to the casting process where some of the actors were not “sunshine” enough for the client.

But for me, two were the things that I enjoyed the most. The first one was about the contrast between the “old China” or putting it in a different but more straightforward way, how the occidental world and how modernity is corrupting chinese culture. In Benet’s own words he wonders aloud if advertising is corrupting Chinese culture.

The second one was about what he described as the culture of “sameness” where everything is starting to fell the same no matter were you go. “When we travel we want to experience something different. It just feels the same,” Mr. Benet says during shots of commercial areas in Shanghai. “It’s my job to sell that sameness.”

I hope you enjoy the short as I did. Below you will find a link to watch the movie.

Sunshine from American Buffalo on Vimeo.

Via Ad Age. Click here for full article

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Holographic Bank Notes

Back in September 2011 I published this entry about an holographic mexican bank note were the main character was Benito Juarez (courtesy of my English sensei Miss Rubichuk). Today, I´m sharing two others from China and the US.

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One of the biggest problems when you flight long lengs back in coach and you are seated in the middle or aisle…
This guy seemed to find a pretty good solution using his belt to tie his head to the seat.This, plus a sleeping pil, could rock your flight.

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Si hay algo que no podemos negar es lo bien que Apple aprovecha cada oportunidad para generarle valor a su marca. Lo que hicieron esta mañana es de un valor astronómico para la marca. Asociaron a Apple con la marca “The Beatles” y una vez más se asociaron con las emociones que provoca la música y sobre todo, los Beatles.
La foto de arriba secuestró el sitio de la marca desde esta mañana y la noticia dio la vuelta al mundo. El copete, de manera muy simple rezaba: “THE BEATLES. NOW ON ITUNES”.

Las instancias que proseguían, luego de un click y en forma alternada eran las siguientes:

En el sitio de Apple y en iTunes pusieron un video con el primer concierto de los Beatles en USA (Live at the Washington Coliseum en Washington DC). Vale la pena verlo.

Una vez más, chapeau por Apple!!

Punto y pelota.

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Algunos datos…

A Day in the Internet
Created by Online Education

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